QUICK BIO
Raquel Magalhães Cabral holds a PhD in Information and Communication in Digital Platforms and has built her professional career around strategic communication, project management, international marketing and audiovisual media as a central axis for creation, strategy, and social impact. Throughout her career, she has worked in the conception and management of complex coommunicational projects in multicultural and transnational contexts.
She holds a PhD from a joint European program between the University of Aveiro and the University of Porto (Portugal) and the Autonomous University of Barcelona (Spain), with a scholarship from the Foundation for Science and Technology (FCT). She has a degree in Management from Manchester Business School (University of Manchester, UK) and a bachelor's degree in Social Communication from the University of Brasília (UnB, Brasília - Brazil).
She conducted research and consultancy in the areas of strategic communication, digital ecosystems, educational technology, and socio-emotional learning, having collaborated with organizations such as WIX, the National Confederation of Industry (CNI), and the Government of the Federal District.
In the communication and audiovisual sector, she has worked as a producer and executive manager, having led the opening of the Cine Group branch in Mozambique, where she lived for three years. She stands out as the producer of the series Nova África, filmed in 32 African countries with the coordination of three core teams, as well as for the casting and narrative development of the institutional video Virá Vida and the documentary Mulheres Africanas, with fieldwork in countries in southern and eastern Africa.
ACADEMIC CONTRIBUTION
Conference Papers & Proceedings
2025
- Magalhães, R.; Ribeira, G.; Gomes, R.; and Coronha, M. (2025). Datifying Students@Digimedia’s Success: Satisfaction patterns, challanges, and recommendations across three editions. Research Summit: Book of Abstracts & Poster, July 2025. https://www.ua.pt/file/85943
- Magalhães, R.; Ribeira, G.; Gomes, R.; and Coronha, M. (2025). Students@Digimedia from practice to evidence: insights of three years of a peer-to-peer academic innovation plataform. Teaching & Learning Forum, Poster. July 2025. https://www.ua.pt/pt/tlf/e-posters-2025
- Magalhães, R., Riba, B., Paralta, T., Neves, J., Carlos, V., Mercader, C., & Mealha, O. (2025). SUNRISE App: A tool to validate the characteristics of an infocommunicational model capable of potentiating social and emotional education for high school students. In Proceedings of the 2024 16th International Conference on Education Technology and Computers (ICETC '24) (pp. 236–242). Association for Computing Machinery. https://doi.org/10.1145/3702163.3702420
- Neves, J., Paralta, T., Riba, B., & Magalhães, R. (2025). Prototyping Sunrise: Desenvolvimento e avaliação de protótipo facilitador da educação social e emocional [E-poster]. Encontro Ciência 2024. https://f.beamian.com/uploads/files/prototyping-sunrise_final_689a32ff49382235272127d941f0a6b5.pdf
2024
- Rodrigues, L.; Linardi, L.; e Magalhães, R. (2024). Avaliação de aplicações móbile educativas para o aprimoramento de competências sócio-emocionais: desenvolvimento de gráficos de visualização de resultados. Research Summit: Book of Abstracts (p.580-581), July 2024. Available at: https://api-portal.ua.pt/api/v1/file/80372
- Magalhães, R.; Linardi, L.; e Rodrigues, L. (2024). Representação visual de aplicações móbile para potenciar a aprendizagem social e emocional. Poster presented at Teaching and Learning Forum, Universidade de Aveiro, July 2024. Available at: https://www.ua.pt/pt/tlf/e-posters-2024
2023
- Magalhães Cabral, R. (2023) Usage of peer reviewing on social networks to support soft skills screening: A case study about the platform GetBoarded on the usage of gamification tools for human resources management. GAMOTEC 2023 Proceedings. https://eventos.unizar.es/_files/_event/_63018/_editorFiles/file/Proceedings%20GAMOTEC%202023.pdf
- Júlio, L., Alves, M., Mota, M., Cabral, R., & Silva, T. (2023). UX evaluation of a school newspaper creation platform. In Proceedings of the Paris Conference on Education 2023 (PCE 2023). IAFOR. https://papers.iafor.org/submission71236/
- Magalhães, R.; Ribeira, G; Aresta, M. e Santos, C. (2023). Let's talk about Students@Digimedia: the results of a mentoring program that fosters students’ participation in scientific research activities. Poster presented at Teaching and Learning Forum, Universidade de Aveiro, July 2023. Available at: https://www.ua.pt/pt/tlf/e-posters-2023
- Magalhães, R.; Ribeira, G; Aresta, M. e Santos, C. (2023). "Let’s talk about... students@DigiMedia: promoting students’ participation in scientific research activities through mentoring programs. Abstract from Research Summit, Universidade de Aveiro, July 2023. (p.841-842), Available at: https://www.ua.pt/file/75810
2016
- Magalhães Cavalcante, R. (2016). Government of Brasília on the social media: a case study about the citizen participation through the Government's Fanpage on Facebook. [Master’s dissertation] Manchester, July 1, 2016. Link.
2008
- Magalhães, R. (2008). Jornalismo Infantil: O jornalismo que forma e informa. [Bachelor’s dissertation] Brasília, December 1, 2008. Link.
- Magalhães Cavalcante, R. (2008). Poster Presentation: Jornalismo Infantil - O jornalismo que forma e informa. Brasília. II Encontro dos Professores do Centro-Oeste, September 2008. Link.
Academic Supervision
- Co-supervisor of "SUNRISE Prototype" project (24 ECTS), Bachelor's degree in Multimedia and Communication Technologies, University of Aveiro (2024) Students: Bruna Riba, João Neves, Tiago Paralta | Co-supervisors: Prof. Óscar Mealha, Prof. Vânia Carlos
- Professional IEFP Internship Orientation: João Duarte | 2022 (April to September)
- Curricular Internship Orientation: Tomás Santana (Instituto Politécnico de Coimbra - Portugal) | 2022 (March to June)
- Facilitator for International Mobility Program: International Business at Pforzheim University (Germany) | 2022 (March to May)
Government Publications
CABRAL, R. M. (2020). Estatuto da Juventude em Revista. Estatuto da Juventude em Revista, Brasília, August 14, 2020. https://www.gov.br/mdh/pt-br/assuntos/noticias/2020-2/agosto/Estatuto_da_Juventude_em_Revista_V08.pdf
Speaking Engagements & Teaching
EU Business School | Barcelona, Spain
Invited Speaker at Business Immersion Week | February 21st and 23rd, 2025
Universidade Católica de Portugal – Digital Marketing Course | Braga, Portugal
Invited Speaker at master class | February 2023
EU Business School | Barcelona, Spain
Invited Speaker at Business Immersion Week | February 21st and 23rd, 2023
EU Business School | Barcelona, Spain
Invited Speaker at Business Immersion Week | March 8th, 2022
Workshop Reducing Child Violence and Creating a Support Network: VEM VIVER Program | 2021-2022
IECAP – Agência de Transformação Social (iecap.org.br)
Alternate Future | July 2021
Coordinator and Speaker (altfuture.pt)
Digital Entrepreneurship Course | January - May 2021
200 hours of course + 100 hours of preparation
IECAP – Agência de Transformação Social (iecap.org.br)
2019-2020
Brazilian Institute of Information in Science and Technology (Ibict) | Brazil
Ministry of Science, Technology and Innovation
Communications Specialist Researcher and Invited Member of the National Conference of Youth Committee
Project: Implementation of National Youth System (Sinajuve)
- Working at the National Secretariat of Youth as researcher during 1 year
- Coordinator of communication on the Organizing Committee of the 4th National Youth Conference
V Colóquio Brasil-Espanha de Comunicação | Brasília, Brazil
Intercom Organization | August 2008
Journalism Techniques | University of Brasília
Auxiliary Professor | August - December 2007
Professor Thais de Mendonça
MIB (Modelo Interescolar de Brasília) | September 2007
Simulation of United Nations in Brasília - Organization
American Model United Nations | July 2007
Simulation of United Nations - Organization
Conference Posters & Presentations
Gomes e Cabral – Evento students@digimedia: poster and oral presentation, July 2025. Available at: https://digimedia.pt/event/studentsdigimedia-04/
16º ICETC International Conference of Educational Technology and Computers – Best oral presentation of the session – Porto, September, 2024
FIET 2024 – International Forum of Education and Technology – Tarragona, March, 2023
Ciência Viva – Theme: Sunrise App Presentation – Porto, July 2024
Teaching & Learning Forum UA – Theme: Benchmarking de Aplicativos para SEL – Aveiro, June 2024
Rodrigues, Linardi e Cabral – Evento students@digimedia: poster and oral presentation, July 2024. Available at: https://digimedia.pt/event/studentsdigimedia-03/
Teaching & Learning Forum UA – Theme: Let's Talk about Students@Digimedia – Aveiro, June 2023
UNIVERSIDADE 5.0 | Aveiro, Portugal
Employment, Entrepreneurship and Innovation Fair | November 2022 - Exhibitor
WEBSUMMIT 2022 | Lisbon, Portugal
Guest as Women in Tech | November 2022
MISSION BERLIN UI-CAN ENTREPRENEURSHIP | Berlin, Germany
Guest | October 2022
COACHING AND MOTIVATION | October 2022
Workshop Participant - 8 hours
HAPPINESS CAMP 2022 | Porto, Portugal
Organization Happiness Summit | September 2022 - Guest
TRANSTECH | Aveiro, Portugal
Information and Communication Technology Roadmaps | July 2022 - Guest
COLLISION 2022 | Toronto, Canada
Selected by STARTUP Portugal to represent the country as ALPHA Guest Exhibitor | June 2022
TECH HIRING CONFERENCE | Lisbon, Portugal | May 2022
LOGIN TO THE FUTURE | Aveiro, Portugal
Exhibitor | May 2022
RESEARCH PROJECT NUM 2022 | Aveiro, Portugal
Participant | May 2022
DATA DRIVE ORGANIZATIONS - 120 TECH DAYS | Aveiro, Portugal
Participant | April 2022
UNIVERSITY 5.0 | Aveiro, Portugal
Employment, Entrepreneurship and Innovation Fair | November 2021 - Trainee Hunt
SLERD 2021 | June 2021
Finalist in the academic video category
PROFESSIONAL EXPERTISE
Fundação de Ciência e Tecnologia (doi.org/10.54499/2023.02954.BD) Lisbon, Portugal
PhD Fellowship Nº 2023.02954.BD 2023 - 2025
- Full-time researcher in Information and Communication in Digital Platforms (ICPD) coursework at the University of Aveiro and the University of Porto.
- My research interests are digital platforms, educational human-computer/mobile interaction, social and emotional learning mediated by technology.
Aveiro University | Digimedia Research Center (https://true.web.ua.pt/) April 2023 – July 2023
Project: TRUE Trustworthy news and Related content for a Unified writing Environment Scientific Research Scholarship: Doctoral Level Nº 1404/2023/1BI/DeCA/DigiMedia/TRUE 2 IDT Copromotion (AAC 17/SI/2019)
- Doctoral level scholarship for research in School Newspaper’s Platform made with Público nas Escolas (https://www.publico.pt/publico-na-escola/true)
Getboarded (www.getboarded.tech) Aveiro, Portugal
Chief Operations Officer & Ecosystem Manager September, 2021 – March, 2023
- Managing exciting projects that brings together education, soft skills, microlearning and technology tools such as machine learning and AI.
- Building the grants pipeline for receiving application of other researchers and innovators.
- Writing relevant content and developing inbound marketing tools.
IECAP Institute (www.iecap.org.br and instagram) Brasília, Brazil
Positivity manager, brand ambassador, donations and donors relations 2014 – 2023
- Organizing on the post-COVID world the necessities of families and company’s and people’s donations. Organizing the platform of donors, the relationship, the journey and the feedback
- Producing content and design for Instagram and Facebook
- Organizing events and special occasions such as the International Day of Youth
- Analyzing the communications presence of the institute and giving insights
WIX (www.wix.com) Team @ Tel-Aviv, Israel | Production @ Brazil
Localization Manager of Content Team in Brazil 2018 - 2021
- Project management for Content Team using action plans and breakdown of activities and costs
- Producing localized content for the website’s galleries, organizing photography and video sets and managing the production team based on the necessity of local customers
- Specialist on production dealing with partners in Brazil and developing marketing and communication projects
- Producing budgets and dealing with suppliers
- Making weekly reports and organizing workflows
TOM Consulting (www.tomconsultores.com) Brasília, Brazil
Managing Partner, Communications Specialist and Public Affairs 2014 - 2019
- Working with communications products and events such as Press Relations for band releases (Silva, Amen Jr) and events (Renda-se)
- Coordinating the production of 200+ events for WIX during 2017 with a huge Summit that happened in the end of January, 2018
National Confederation of the Industry (cni.com.br) Brasília, Brazil
Manager of the Account on the Audiovisual Unit 2015 (Jul-Dec) and 2017-2019
- Executing complex marketing campaigns with communication products for different channels, such as national events, internet platforms, social media, educational series and advertisement for TV and radio (around 300 audiovisual products per year)
- Planning and coordinating the production of all the audiovisual projects on the advertisement campaigns, educational, institutional, events, social media videos focused on various subjects for the Industry System (CNI, SESI, SENAI and IEL) in different categories such as motion graphics, 2D/3D animation, video mapping, company profiles, commercial, promotional, inspirational testimonials, event documentation, internal communication and training, educational, radio spots and others
- Participating actively in the organization and delivery of productions of huge events such as "Olimpiada do Conhecimento" in 2018 and WorldSkills in 2015. Accompanying VIPs and key speakers during the events, coordinating video statements
FSB Communication (www.fsb.com.br) Brasília, Brazil
Social Media Specialist: Monitoraing Data and Business Intelligence 2016 - 2017
- Specialist on analyzing social media data and bringing up strategies for communication of companies – especially governmental clients.
- Analyzing social media data and bringing up strategies for communication of governmental and private clients: Tourism, Health, Sports, Transports and Defense Ministries, Industry System (CNI, SESI, SENAI and IEL), Goias Government and Rio Olympics 2016. Creating reports about engagement in various digital platforms (Facebook, Twitter, Instagram mainly) and websites based on measurement tools such as TweetReach, Stilingue, VTracker, BuzzSumo and others
Brasília’s Government (www.df.gov.br) Brasília, Brazil
Project Manager and Communications Advisor 2015 (Jan-Jul)
- Developing projects for the social media unit of the government. Proposal for social projects envolving communication. Supervising a group of 18 workers
- Participation of the transition cabinet and the strategy between the old governor and the new one. Creating with the team the social medias for the new Government of Brasília (Facebook channel, Instagram, all the websites aligned with the new brand), creation of SRM channels and its strategy, coordinating the teams of offline social interaction on monthly events with the governor on the neighborhoods that comprehend the RIDE area. Coordinating the content for the citizens demands through SRM (synergy with all the secretariats for answers) and organizing the events called “Roda de Conversa”
Ecoanama Institute Brasília, Brazil
Project Manager 2014 – 2015
- Manager of the project of the Center of Development for the Environment on Jardins Mangueiral (an ecological compensation project) that costed R$ 1 million for 1 year with 6 deliverables and more than 2,000 beneficiaries from São Sebastião and Jardim ABC – low income and vulnerable people. Focused on the professional formation in the environment field (specifically dealing with the “Cerrado” the natural biome of the region), giving support and knowledge for the women (seniors and low income) of the communication vegetable-gardens project and helping the recycling cooperatives from the region.
- Tactics and Strategical responsible for the team of 20 collaborators, classes, functioning of the Center, contact with the community, mobilization, relationship with the press, partners and maintainers.
Cine Group Productions (www.cinegroup.com.br) Brasília, Brazil (2011-2013), Johannesburg, South Africa (2010)
Senior Executive Manager, Accounts Manager and Audiovisual Fixer and Maputo, Mozambique (2009-2011)
- Responsible for the establishment of the office in Maputo, following the administrative and financial management of the office and the workforce organization (8 employees and 10 freelancers). Planning, organizing and delivering the launch events of various documentaries for CineGroup
- Dealing with international partners and projects such as: Unicef, Unaids, American Embassy in Maputo, Usaid and many other Brazilian, foreign representations and African partners.
- Coordinator and Fixer for complex series, documentaries and TV programs doing work in Mozambique, South Africa, Tanzania, Egypt and Malawi such as: African Presidents, Mama Africa, African Women, Drums and Nova Africa
OTHER EXPERIENCES
Layout Designer for Publications (2013 – 2016), English Teacher, specialized in kids (2006 – 2015), Marketing Manager (2009), and News and Sports Reporter (2006 – 2009)
CERTIFICATION AND COURSES
- Chief Happiness Officer (32h) – Instituto Feliciência & Whohoo Partners
- Bolsa Santander - UPorto Santander Inspira-te - Responsibility and Social Entrepreneurship Course (12h) - April 2021
- Yale – The Science of Well-Being (8 semanas) - Coursera
- Harvard Graduate School of Education – PZ Sparks Conference (15h) – junho de 2021
- Bolsa Santander - UPorto Santander Inspira-te - Responsibility and Social Entrepreneurship Course (12h) - April 2021
- Yale – The Science of Well-Being (8 semanas) - Coursera
- CIS METHOD – Febracis – August 2021
- SENAI – Excel (10h) – Jan 2021
- SEBRAE - Concepts of Entrepreneurship and Digital Marketing - Jan 2021
- International Labour Organisation (ILO - Training Centre) - Academy of Youth Entrepreneurship - Dec 2021
- Integral Human System - PHD - Humanize Program to Develop (32h) - Dec 2021
- Keep Learning School - Creative Relearning (8pm) - May 2020
- National School of Public Administration - Evidence-based Public Policy - the role of Ex Ante analysis
- Brasília Marketing School - Content Development for Networks (16h)